How continuous optimisation enhances user engagement for public sector websites
With partner: Cantarus
This resource is available to our members and partners only. Please log-in or contact us to discuss your options.
Overview
In this session, we’ll explore the critical role of continuous optimisation in maintaining a high-performing website for the public sector. Discover how adopting an iterative approach to website management ensures long-term success, minimises the need for drastic redesigns, and keeps user engagement levels high.
Learning objectives
- Learn how ongoing improvements and data-driven insights can help your public sector website stay relevant, reduce the need for costly redesigns, and continuously enhance user experience.
- Discover which performance indicators matter most and how to track them effectively to measure user engagement and drive informed decision-making for future website updates.
- Explore actionable strategies for sustaining website performance, including user testing, optimising cookie configurations, and ensuring accurate GA4 setup, to ensure your site remains high-performing and user-friendly for the long haul.
