This session highlighted how combining brand purpose with accessible design can help foster stronger customer relationships.
- Understanding brand inclusion: Delve into the concept of brand inclusion, exploring its significance and why it should be a priority for your organisation
- Inclusive vs. accessible branding: Unpack the differences between an inclusive brand and an accessible brand
- Quick accessibility wins: Discover actionable, straightforward strategies to enhance your brand’s accessibility immediately, ensuring a more inclusive user experience
- Avoiding common pitfalls: Learn about the dangers of virtue signalling and other negative practices that can undermine your brand’s authenticity and consumer trust
- Adopting best practices: Explore best practices for brand inclusion including how to authentically live out your brand values in ways that resonate with and engage your audience
- Case studies of success: Gain insights from brands that excel in combining purpose with accessibility, learning from their successful strategies to apply to your own efforts
Chapters:
- Introduction from Rob
- So…what is brand inclusion?
- The power of brand purpose
- Inclusive brands and accessible brands
- Virtue signalling
- Living your values (and other best practice)
- Some good eggs
- Useful resources
- In summary