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Realising the potential of big data analytics

Authors and contributors: Martin Ferguson

Realising the potential of big data analytics

The potential of insights from big data analytics to inform current decision making and future service (re-)design initiatives has barely been touched upon. But problems loom with organisational capacities to handle big data and do data analytics work. Nevertheless, pioneers are pressing ahead and getting some support. Perhaps the challenge here is not one of building business cases and managerial decision making, rather it is one of leadership’s strategic vision and principle, and willingness to grasp the nettle.