This session highlights how combining brand purpose with accessible design can help foster stronger customer relationships.
- Understanding brand inclusion: Delve into the concept of brand inclusion, exploring its significance and why it should be a priority for your organisation
- Inclusive vs. accessible branding: Unpack the differences between an inclusive brand and an accessible brand
- Quick accessibility wins: Discover actionable, straightforward strategies to enhance your brand’s accessibility immediately, ensuring a more inclusive user experience
- Avoiding common pitfalls: Learn about the dangers of virtue signaling and other negative practices that can undermine your brand’s authenticity and consumer trust
- Adopting best practices: Explore best practices for brand inclusion including how to authentically live out your brand values in ways that resonate with and engage your audience
- Case studies of success: Gain insights from brands that excel in combining purpose with accessibility, learning from their successful strategies to apply to your own efforts
Rob Helsby
Head of Experience Design, Cantarus
