In their 2026 Trends Report, Squiz identified The AI Reckoning as the defining shift of this moment. AI is now embedded into daily workflows across every sector – and for government, that has a direct consequence: it’s changing how citizens find and access public services. Organisations that don’t adapt risk becoming invisible.
In this 45-minute session, explore how AI is transforming the way citizens find public services – and what government digital teams need to do about it.
What you’ll learn
- How AI is shifting citizens’ expectations
- What makes website content visible to AI – and how to optimise for it
- Why accessible content and AI-readable content are the same thing – and how fixing one fixes both
- Practical steps for getting started without overhauling everything at once
Who it’s for
- Marketers and content teams looking to optimise how citizens find public services through AI-assisted discovery
- CMOs and digital leaders planning their 2026 digital strategy and AI governance for the public sector
- CTOs and CIOs seeking to balance AI development velocity with security in a government context
Nick Condon
Managing Director EMEA, Squiz
Jake White
Account Director - Public Sector, Squiz
