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Location intelligence: introduction

A new dimension in predictive analysis

In digital transformation the use of data is key to modernising operational practice and improving the experience for customers across the full range of local authority activities. Location intelligence is an increasingly widely used term that describes how geographically-referenced data adds a new dimension to predictive analysis i.e. using data to predict future behaviour.

This is not about re-packaging GIS – location intelligence has its roots in big data management, advances in technologies for capturing and disseminating data and application of algorithms originally developed for defence and marketing to key challenges in local government.

United Kingdom

4 to 1 RoI on geocoded addresses for fraud detection, intelligent routing, data reuse

New York

Intelligent shared services US$ 1.2m+ p.a. revenue


Savings of US$ 50m over 6 years from reduced traffic congestion

Best Practice

Advanced councils both in UK and internationally are already using these innovations in:

Social care: improved coordination with health and police, better targeted interventions for troubled families and the elderly.

Fraud reduction: identifying potential council tax and housing benefit fraud by finding signature “spatial patterns” in big data sets.

Smarter Planning: smarter design and construction of new developments and better integrated transport.

Changing Community engagement: through social media and smartphone apps that give people a more attractive and interactive experience, including 3D visualisation.


This series of videos and associated material has been produced by Socitm in conjunction with Andy Coote and his team at ConsultingWhere, a leading organisation in the field of maximising the value of location information. ConsultingWhere works in conjunction with Socitm Advisory to offer consulting, research and training services.

Photography and video clips:

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