This is the title on a new book from Gerry McGovern, digital transformation guru and champion of the online customer experience. People now distrust the analogue world of traditional hierarchical organisations. The new digital world belongs to the customer. As usual with Gerry, the style is extremely punchy, informative and entertaining with unforgettable one-liners – for example, ‘people are more likely to be struck by lightning than to click on banner ads’.
Get your free PDF now from the link below, but if you’d prefer a printed version, there’s a fantastic introductory 20 per cent discount here. Happy ‘rebellious’ reading!